Affinity Diagram

A method of synthesizing that organizes data into groups with common themes or relationships

Why it matters

It turns a wall of raw observations into structure a team can act on — and because the grouping happens together, the team leaves sharing one mental model of the research instead of five private ones.

The numbers

Group first, name later — premature labels bend the data to fit them

Related terms

Card Sorting
Gestalt Principles
Interviews

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