Bias

Favoring or having prejudice against something based on limited information

Why it matters

Research does not remove bias by good intentions — it removes it by method: who you recruit, how you ask, what you count. Every shortcut in method is a bias with a head start, and the findings inherit it silently.

Related terms

Non-Disclosure Agreement (NDA)

On the checklists

AI Product Checklist Data & behavior

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