Dashboard

A dashboard is a visual display of the most important information needed to achieve one or more objectives

Why it matters

A dashboard is not a data dump — it is an argument about what matters. If the reader cannot answer “is anything wrong, and where?” within a glance, it is a report wearing a dashboard’s clothes.

See it

One glance answers the only question that matters: is anything wrong, and where.

The numbers

5 seconds — the glance a dashboard must answer within
1 screen — once it scrolls, it is a report

Related terms

Generalist

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