Generalist

UX designer with a broad number of responsibilities such as user research, branding, user flows, UX writing, visual design, prototyping, production design, information architecture, and usability testing, among other things

Why it matters

Early-stage teams run on generalists: when there is one designer, they are the research department, the design system, and the brand. The trade-off arrives with scale — depth starts beating breadth around the time a team can afford both.

Related terms

Information Architecture
Research
Usability
Visual Design
Primary Research

Go deeper in Learn UX

Information architecture Flows, Storyboards & Wireframes
Introduction to usability testing Usability Testing & Iteration

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