Emphasis
A way of attracting attention to text, a button, or another object in a design
Why it matters
Emphasis is a budget: every bold word, bright button and big number spends from the same pot of attention. Emphasize everything and the pot is empty — the loudest screens are the hardest to hear.
See it
Prices drop this Friday only.
One word, three ways to spend attention on it — weight is the quietest, size the loudest.
The numbers
- 1 — primary emphasis per view; everything cannot be first
Related terms
Ask your assistant
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