60-30-10 rule

A color-proportion guideline borrowed from interior design: roughly 60% of a screen in a dominant, usually neutral color, 30% in a secondary color, and 10% in an accent reserved for emphasis — enough color to guide the eye without competing for it.

Why it matters

Screens that feel colorful but calm almost always follow some version of this split. Inverting it — letting the accent become the majority — is why loud interfaces feel loud: when everything asks for attention with color, nothing gets it.

See it

60% — dominant
30% — secondary
10%

Same proportions, three palettes — the split does the work, not the hues.

The numbers

  • 60% — dominant, usually neutral
  • 30% — secondary, supporting surfaces
  • 10% — accent, reserved for emphasis and actions

Related terms

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