Fidelity
How closely a design matches the look and feel of the final product
Why it matters
Fidelity is a signal about what feedback you want: rough sketches invite structural criticism, polished mocks invite colour opinions. Matching fidelity to the decision at hand is faster than always polishing.
See it
The same card at two fidelities — each invites a different conversation.
The numbers
- Lo-fi — structure and flow decisions
- Hi-fi — visual, brand and micro-interaction decisions
Related terms
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