Information Architecture

Information architecture is the framework of a website, or how it's organized, categorized, and structured

Why it matters

IA is the building before the paint: if the structure puts invoices under “Tools”, no amount of visual design makes them findable. It fails silently — users do not report bad IA, they report “I couldn’t find it”, which reads like a search problem and almost never is.

See it

One misfiled node breaks the whole promise — users hunting for invoices will search Account, fail, and blame themselves.

The numbers

  • Organisation, labelling, navigation, search — the four systems
  • 3 clicks is a myth — scent matters, not depth

Related terms

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