Call-to-Action (CTA)

A visual prompt that tells the user to take action, like to click a button

Why it matters

When two actions look equally important, the screen has not decided what it wants. The reader pauses on a choice the design could have made for them.

The numbers

  • 1 — primary action per screen

Measured by the Figma plugin

Two buttons with identical fill and size, alone in a container, are flagged as a screen that has not decided.

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Related terms

Ask your assistant

Define "Call-to-Action (CTA)" using uxspot.

Works in Claude, Cursor or any MCP client — connect the uxspot MCP.

Think it stuck? A 20-second round of Spot Check will tell you.