Landing Page
A standalone page built around a single goal, usually where visitors arrive from a campaign or link, focused on one clear call to action.
Why it matters
One page, one job: everything on it either advances the single goal or competes with it. The discipline is subtraction — navigation, footers and second CTAs all leak visitors the campaign already paid for.
The numbers
- 1 goal, 1 primary CTA
- Message match — the ad’s promise repeated in the headline
Related terms
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