Empathy

Figuring out pain points, behavior, wants, and much more about the user before making any design decisions.

Why it matters

It is the difference between designing for users and designing for the version of them that lives in the team’s head. Empathy is not niceness — it is accuracy about other people’s reality, earned through research rather than assumed.

Related terms

Pain Points
Journey Map
Research
User Flow

Go deeper in Learn UX

Empathy Maps UX Process
Identify pain points UX Process

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