Research

Understand audiences and learn about their backgrounds: demographics, like age and location, motivations, pain points, emotions and life goals

Why it matters

Research is not a phase, it is a posture: the assumption that the team is wrong about something, held permanently. Products decay when confidence outruns contact with users.

Related terms

Pain Points
UX Research
Card Sorting
Contextual Inquiry
De-Identification

Go deeper in Learn UX

Introduction to UX Research UX Research
Foundational Research UX Research
Design Research UX Research

On the checklists

UX Checklist Research
Usability Study Planner Goals

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