Journey Map

A visualization of the steps, thoughts, and emotions a user goes through to accomplish a goal, exposing pain points and moments that matter across the whole experience.

Related terms

• Pain Points
• Research
• Empathy
• Five Elements of UX Design
• Interviews

Go deeper in Learn UX

• Create a user journey map UX Process
• Use journey maps to ideate Competitive Audits & Ideation
• Identify pain points UX Process

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