Foundational Research

Answers the questions: What should we build? What are the user problems? How can we solve them?

Why it matters

It is the research that decides whether to build, before any design exists to test. Skipping it does not remove the questions — it schedules them for after launch, at maximum price.

Related terms

Qualitative research
Quantitative research
Design Sprint
Framework
Social desirability bias

Go deeper in Learn UX

Foundational Research UX Research
Introduction to UX Research UX Research
Design Research UX Research

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