Qualitative research

Qualitative research is primarily collected through observations and conversations. Qualitative research is based on understanding users’ needs and aims to answer questions like “why” or “how did this happen?”

Related terms

• Quantitative research
• Research
• UX Research
• Design Research
• Foundational Research

Go deeper in Learn UX

• Introduction to UX Research UX Research
• Foundational Research UX Research
• Design Research UX Research

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