Heatmap
A visualization that uses color to show where users click, tap, scroll, or look most on a page, surfacing patterns of attention and interaction.
Why it matters
It compresses a thousand sessions into one picture — where attention pools, and where it never goes. Read it with care: heat shows where people clicked, not whether clicking got them what they wanted.
The numbers
- Click, scroll, move, eye — the four common heat sources
Related terms
Ask your assistant
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