Implicit Bias

The collection of attitudes and stereotypes associated with people, without one’s conscious knowledge

Why it matters

It shapes work precisely because it is invisible to its owner: which persona feels “realistic”, which feedback sounds “credible”, whose edge case gets cut. Method is the countermeasure — diverse participants, structured questions, decisions that must cite evidence.

Related terms

Friendliness Bias
Nudge
Social desirability bias

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