Hypothesis Statement

A hypothesis is a statement made with limited knowledge about a given situation that requires validation to be confirmed as true or false to such a degree where the team can continue their investigation and find the best solution to a given problem.

Why it matters

Writing “we believe X will cause Y, measured by Z” converts an opinion into something that can lose. Products drift when beliefs stay unfalsifiable — a hypothesis is a belief with an exit condition.

The numbers

• We believe / will result in / measured by — the three clauses

Related terms

• Design Thinking
• Goal Statement
• Human Centered Design
• North Star Metric
• Problem Statement

Go deeper in Learn UX

• Hypothesis statement UX Process
• Create and define a problem statement UX Process
• Build a Goal statement Competitive Audits & Ideation

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