Nudge
A subtle design cue that steers people toward a helpful choice without restricting their options, like a smart default or a gentle reminder.
Why it matters
The honest sibling of the dark pattern: the same behavioural levers, opposite intent — the choice stays free, the good path just gets easier. The line is simple: a nudge survives being explained to the person being nudged.
The numbers
- Defaults — the strongest nudge there is
Related terms
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