Methodology

The steps to take to conduct research, collect data, and analyze data

Why it matters

Method is what makes findings trustworthy: the same questions, order and analysis regardless of who runs the session. Improvised research produces findings shaped like the researcher.

Related terms

Atomic Design
Research
De-Identification
Five Elements of UX Design
Interviews

Go deeper in Learn UX

Steps to conduct competitive audits Competitive Audits & Ideation

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