Motion

A way to animate static design elements to focus the user’s attention and tell stories

Why it matters

Motion is information: where the sheet came from, what the tap produced. The test is subtraction — if removing an animation loses no meaning, it was decoration, billed at 300ms per view.

The numbers

  • 200-400ms — where most UI motion lives
  • prefers-reduced-motion — always honoured

Related terms

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