Negative/White space
The empty area around and between elements. Not leftover room but an active tool — it groups what belongs together, separates what does not, and gives the eye somewhere to rest.
Why it matters
It is not the absence of design — it is the part doing the grouping, pacing and emphasis for free. Cramped screens are rarely short on space; they are short on the confidence to leave it empty.
Feel it
StarterFor trying things out
StudioFor small teams
ScaleFor the ambitious
Nothing was added or removed — the space did all the work.
Related terms
Ask your assistant
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