Onboarding

A few-step process of introducing the user to our product when he first opens an application or a link to a service

Why it matters

The best onboarding is the product teaching itself in use — a guided first success, not a tour of the furniture. Every screen before value is rent charged on curiosity; measure time-to-first-win, then shrink it.

The numbers

  • Time to first value — onboarding’s only real metric
  • Show, then let go — tours get skipped; doing sticks

Related terms

On the checklists

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