Persona

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.

Related terms

• Research
• Quantitative research
• Data-Driven Design
• Qualitative research
• Tree Testing

Go deeper in Learn UX

• Understand personas UX Process

Ask your assistant

Define "Persona" using uxspot.

Works in Claude, Cursor or any MCP client — connect the uxspot MCP.