Rapid Prototyping

Quickly building rough, testable versions of a design to explore ideas and gather feedback early, before investing in polished production work.

Why it matters

Speed changes what teams dare to try: when a version costs an afternoon, bad ideas die cheap and odd ideas get a chance. The pace is the point — polish would slow the learning it exists to buy.

Related terms

Feedback
Minimum Viable Product (MVP)
Wizard of Oz
A/B Testing
Agile

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Introduction to prototyping Prototyping & Visual Design

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