A/B Testing

Test two or more iterations or versions of a design which enables designers to test out different ideas with users to choose a better option.

Related terms

• Data-Driven Design
• Design Sprint
• Minimum Viable Product (MVP)
• Rapid Prototyping
• Tree Testing

Go deeper in Learn UX

• Introduction to usability testing Usability Testing & Iteration
• Moderated and unmoderated testing Usability Testing & Iteration

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