North Star Metric
The single measure that best captures the core value a product delivers to users, used to align a team around what really matters.
Why it matters
An alignment tool disguised as analytics: one number that means “users got the value”. Chosen well, every team’s work visibly feeds it; chosen lazily — revenue, sign-ups — it points at the company’s value instead of the user’s.
The numbers
- Value delivered, not value captured — the selection test
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